Blog Post

Differences Between Organic SEO Listings and Paid Google AdWords Listings

  • By suhaillodhi@hotmail.com
  • •
  • 30 Dec, 2016
  • •

Generally, Google displays two types of search results. One is organic and the other one is paid. The organic results are displayed on the left hand side of the screen while the paid ones are displayed on the right hand side. There are also times when the paid results are shown above the first organic result. One nice way to notice paid results is the word "Ad" that accompanies the results shown above the organic results.

Organic search results are those that are free. If Google indexes a website, then that website is displayed as part of SERPs for a particular keyword. The relevancy of a web page for a specific keyword is considered and then the result is displayed. On the other hand, we have the Google AdWords, which is also known as a typical example of pay-per-click (PPC) advertisements.

Organic listings on Google always take much more time to achieve than paid marketing campaigns (through Google AdWords) to achieve results. Organic listings are as result of a properly SEO optimized website and it takes time to bring appropriate traffic to the website.

This marketing strategy requires applying different techniques to encourage the search engine algorithm to discern your business site above other websites. Some of the techniques include improving the keyword-content ratio, adding Meta-tags and optimization of images through Alt tags.

SEO is needed in order for your website to be ranked higher in big search engines when specific keywords are entered.

When a keyword is entered into the search engine, your website will appear in the list. Studies show that most users will always choose from the first page in the results. To keep the visitor interested, the web site must be to the point, illuminating, well designed, well organized and rich in content.

On the other hand, paid campaigns constitutes of advertising campaigns such as the Google AdWords. A website will get instant results with a paid Google Adwords campaign. The ads will at once appear, and leads will be generated mechanically. These ads will bring quality traffic to the website.

Organic listing on Google

Google AdWords listing

The major differences between free listings on Google and the paid Google AdWords campaign on search engines are carefully explained on the table below:

Differences between   Organic Google listings             and                       Paid Google AdWords listing

  • Google organic listing is absolutely free

  • Google AdWords is not free. You need to pay before you get listed.

  • The condition for ranking is basically by the amount of SEO you’ve done in your website

  • You don’t necessarily have to work too hard to do any SEO work on your blog or website

  • Takes a reasonable period of time before you start ranking

  • Your ranking starts immediately

  • Ranking lasts for a longer period of time

  • Ranking stops when the time set for the campaign is up

 

These are the major differences between free organic listing on Google and paid Google Adwords listing. From the differences, we can tell that organic SEO listing does not give a quick result compared to paid listing from Google AdWords, but they can be better.

It's not too late to start an E-commerce business

By suhaillodhi@hotmail.com • 07 Jan, 2017
You can still start an E-commerce / Online shop its not too late.

Why You Should Use Social Media Marketing

By suhaillodhi@hotmail.com • 01 Jan, 2017
The benefits that social media can bring to your business

How Your Business Can Benefit From A Dynamic And Responsive Website

By suhaillodhi@hotmail.com • 30 Dec, 2016
How a Dynamic and Responsive website can help your business

Thinking of Starting a New Business?

By suhaillodhi@hotmail.com • 27 Dec, 2016

Realise your true ambitions!

Sometimes is a little push can make the difference!

Stuck in a Rut? Your Job are a major part of your life. The reality is that we spend about a third of our lives working. So if your unhappy doing what you do, consider changing it as soon as possible. Starting your own business means you get to be your own boss and can spend as much time and energy as you wish in developing your business, but its not easy and initially you will have to devote a lot of time to the new venture.

It has never been easier than now  . Most people think that starting a business requires a large capital. Modern technology is so stable, available and easily accessible by most people across the world, which makes covering the needs of a new business much simpler than it used to be. All you need is a good product / service offering, a clear  strategy and good – dependable - online marketing to make the impact needed.

The Internet is growing use it to your advantage  . The good thing about being part of the World Wide Web era is being able to start something on the side while still keeping your regular job. The Internet has opened up limitless opportunities for starting a business from the comfort of your own room, all you need is a computer and Internet access. That way you can grow your business online until you feel confident enough to commit yourself fully to it.

Is now the right time for you?  . Personal timing is the most important factor to consider when starting a new business. By ‘right time’ we mean "right for you personally" regardless of the economics of the country. As any successful business person will tell you that if you have a vision and the motivation to make something happen, then it is the right time for you.

Let yourself go and control your destiny!

Is your website mobile responsive?

By suhaillodhi@hotmail.com • 26 Dec, 2016

Google will switch to a mobile-first index soon

Googler Gary Illyes just announced that Google is switching from a desktop focused index to a mobile-first index. That's rather big news, because Google always favored the desktop version of sites for ranking, even on mobile. This move puts mobile front and center. However, it's not entirely unexpected. Mobile search is growing so fast that this move was almost inevitable. Site owners must ensure their mobile site presents the correct content at all times.

Now, please remember that this is not yet in effect. It's a warning, and it should make you aware of the fact that you should put all your efforts in making your website mobile responsive as good as possible.


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