DYNAMIC WEBSITE PERSONALISATION
Though it sounds a little complex, the concept behind DWP is fairly straight forward: it’s all about creating a website experience that directly relates to a visitor’s unique situation. As the number of connected devices grows, the length of customer attention spans shorten. In today’s age of the consumer, your customers expect the information they require within just a few clicks and are not willing to go searching after it. Dynamic website personalisation addresses this by putting the most relevant content front and centre for visitors. Businesses that leverage personalised content on their website average a 19% increase in sales!
Dynamic website personalisation triggers are smart, personalised recipes that automatically change your website at predetermined unique situations (such as time, location, number of visits, etc.) to create a richer, more engaged and relevant visitor experience that drives greater conversion.